Accenture has entered into an agreement for New York-based creative agency, Droga5, to become part of Accenture Interactive. Founder David Droga will remain in his role as creative chairman of Droga5, Sarah Thompson will continue as global CEO and Bill Scott will remain as UK CEO, working alongside the rest of the agency’s management team. […]
by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.
by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.
by Mark Eardley. All B2B customers are united by a common demand: reduce our costs and risks.
by Johanna McDowell. On our first day in LA, we met with MeringCarson, WPP, Fred & Farid (with AAR Group), Circus, and The Many.
by César Vacchiano. Day 5 was about the New Miss America, the strange power of confidence, Sir Martin Sorrell and the final set of awards.