trendMARK contributors touch upon a wide array of subjects and trends that deal with consumers, the reputation economy, technology and the budding 54 market-strong continent that is Africa.
Search results for: Dave Duarte
Dave Duarte joins Ogilvy promising the “geekification of the ad industry”
Ogilvy Cape Town is making a tangible move towards integrating digital skills companywide and across traditional agency silos as ad spend continues its shift online. The agency has rolled out a comprehensive educational initiative with lecturer and digital strategist Dave Duarte, who joins the company to lead its Ogilvy Digital Marketing Academy (ODMA).
#TheFutureByDesign: An intelligent future
a #TheFutureByDesign feature by Dave Duarte. The question is: how do we use our intelligence to create a better future? As an educator, what I am interested in about the future is that it is fairly unpredictable in most ways.
#trendMARK: From smart phones to smart things
a trendMARK feature by Dave Duarte (@DaveDuarte) What if advertising wasn’t something you saw, but something you used? Let’s unpack digital marketing and the internet of things.
Reputation boost for Ogilvy as ODMA shows success
The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the “geekification of the ad industry,” as Duarte had joked it would do when the academy in its current form was first launched in early 2011.
The ultimate social media strategy is not having one
by Dave Duarte. On Sunday 1st May 2011, Barack Obama announced that Osama Bin-Laden had been killed. The strike against his compound in Pakistan was not televised, but it was tweeted. The thing is, Al-Qaida was already looking irrelevant after the “Arab Spring” – the social-media enabled revolutions that occurred throughout the Middle-East in early 2011.
#Transformers: Reinventing the creative self with Lebz Skywalker
by Charlie Mathews. MarkLives speaks to multimedia artist, Lebogang Tshetlo about his multiple transformations, and how he’s transmuted personal pain to find a new sense of self.
Only Connect Podcast: Is the CMO extinct? Rob Paddock • Ep 4
by Bradley Elliott. We talk to the Valenture Institute CEO about how some big guns have decided to rid themselves of their CMOs in this fourth Only Connect podcast episode.
#AgencyFocus: Digital is not a commodity — Platinum Seed
by Carey Finn. The Cape Town-based UX provider is focused on the role of digital in business growth.
Fair Exchange: Evolving learning for improved performance
by Erna George. Teams need to be hungry for knowledge and learning, and have a willingness to adapt and stretch.