Often, when speaking to agency MDs and creative directors from many of the traditional flagships of South African advertising, the name of some specialist below-the-line agency would come up, and the conversation, flowing so easily around the currents of industry gossip but moments before, would grind to a halt. “I’ve never seen any of their work.” And I would go, “But you have…”
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Only Connect Podcast: Meet the multi-talented Khaya Dlanga • Ep 7
by Bradley Elliott. I’ve steered clear of interviewing advertising figureheads but Khaya Dlanga is an exception.
Brand trust, risk & purpose‑led marketing
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
On My Mind: Interplay of politics, brand values & performance
by Jerry Mpufane. Powerful and immediate turnarounds like Lyft vs Uber should come as a warning call for brands everywhere.
#Loeries2016 finalists: Digital & Interactive, Shared Value, Student
by MarkLives. Loeries 2016 finalists: Digital & Interactive Comm [updated again on Wed morning]; Shared Value; and Student [updated on Wed morning].
But Does It Work: Staying the same
Andy Rice uses the news that Coke has changed its slogan to discuss brand consistency and continuity.
Homegrown: Renewing the romance for brands
by Lynne Gordon. How do great brands keep relationships fresh?
The Adtagonist: The agency strikes back
by Carl Cardinelli. Am I the only one who feels as if our industry is being held at ransom?
Beyond Borders: The colour of Africa is RED
by Craig Page-Lee. A wash of Coca-Cola RED covers the continent, and it is to this that I am referring.
#Loeries2015 finalists (updated)
Loeries 2015 finalists are being announced each day during Creative Week Durban, taking place 10–13 August 2015. We are updating this list as new finalists are announced.