The Coca-Cola Company is celebrating 100 years of its iconic glass Coca-Cola bottle with a global art traveling exhibition that has come to South Africa first. “The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years” is intended to celebrate and showcase the Coca-Cola contour bottle’s role in art, design and popular culture. South […]
Often, when speaking to agency MDs and creative directors from many of the traditional flagships of South African advertising, the name of some specialist below-the-line agency would come up, and the conversation, flowing so easily around the currents of industry gossip but moments before, would grind to a halt. “I’ve never seen any of their work.” And I would go, “But you have…”
by Bradley Elliott. I’ve steered clear of interviewing advertising figureheads but Khaya Dlanga is an exception.
by Sabrina Forbes. Melissa Attree, Palesa Madumo, Bridget Johnson and Mike Abel share their broader thinking on some of the key themes that emerged out of “Marketing Gets Nak*d”.
by Jerry Mpufane. Powerful and immediate turnarounds like Lyft vs Uber should come as a warning call for brands everywhere.
Winners of the 2016 Assegai Awards have been announced. The following is a complete list of this year’s Awards winners. All entries were individually scored by an expert panel of judges and the final scores were audited by an independent auditor. Category Entry title Name of company entering Award 3D Words Kids Shouldn’t Know M&C […]
This year’s finalists for the Assegai Integrated Marketing Awards have been announced. The Assegai Award Gala Evening will be held on Thursday, 10 November 2016, at 6pm. To book your seat, go to www.assegaiawards.co.za. Most Effective Use of Content Coca-Cola Theory of Quantum Happiness Aqua Social Media (Social Media Platforms) Coca-Cola Theory of Quantum Happiness […]
by MarkLives. Loeries 2016 finalists: Digital & Interactive Comm [updated again on Wed morning]; Shared Value; and Student [updated on Wed morning].
Andy Rice uses the news that Coke has changed its slogan to discuss brand consistency and continuity.
by Lynne Gordon. How do great brands keep relationships fresh?