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Charl Thom on the role of industry awards

by Charl Thom. Enough has probably been said about media accreditation for the Loerie awards over the last couple of weeks.

Charl Thom tackles current agency compensation models – “we need to move from cost to value”

by Charl Thom. To date, the advertising industry has still not figured out the perfect compensation model.

Authenticity is the non-digital revolution sweeping our industry #canneslions

by Charl Thom, Group MD, FoxP2 The seminars and speakers over the Cannes Lions week are some of the most inspiring and informative an advertising or marketing person could hope for. Here are a few of the many notes I made during the week, and a few interesting quotes (some more colourful than others) that stayed with me.

Focus groups and ‘the observer’s paradox’

by Charl Thom. Early last year I shared some thoughts on advertising research and why I thought it was often a case of precious marketing dollars down the drain.

So What Have The Loeries Done For You Lately?

by Justin Gomes. Charl Thom recently wrote a piece on advertising awards that got me thinking about the role the Loerie Awards have played in my career.