by Carey Finn. Historically, 1886 has flown under the radar but it’s starting to share its stories in a bid to boost brand awareness.
by Oresti Patricios. 1886 (a FCB Africa company) teams up with director Slim of Egg Films to create a message for the summer campaign of mobile operator Cell C, #ConnectYourWay.
It’s all black for Joe Public United and Cell C; South Africa’s parks and reserves on Google Street View; and PURA Soda launches in SA — Cheryl Hunter’s weekly pick!
by MarkLives. In the latest Ad Feature, it’s Cell-C-ad-loving Jacob Moshokoa and his 947 colleagues, Greg & Lucky, as his special guests. They also chat to Vega MD, Fay Amaral, about the R100 000 bursary up for grabs to the young creative devising the best ad for their show.
by Kim Penstone. While rumours of consolidation in the mobile and telecoms sector continue to circulate, Cell C marketing director Dr Doug Mattheus is determined to sell Cell C to South Africans — not the competition.
Cell C has responded to MTN’s open letter that was published in the Sunday Times this past weekend.
Statement from Cell C: Cell C is pleased to announce it has appointed the Draftfcb Group, through one of its subsidiaries, as the agency to partner the company on the next leg of its brand journey.
by Herman Manson (@marklives) Cell C has moved its advertising account from Ogilvy Johannesburg to Draftfcb Group. News of the move broke Friday afternoon (17 January 2014) on social media.
The Cell C advertising account is not out to pitch. Karin Fourie, Senior Manager: Public and Media Relations at Cell C, confirmed that the account not being moved. “Ogilvy is still our agency of choice,” says Fourie.
It has been widely speculated in the ad industry that Cell C would be ill pleased to sit in the same group (WPP) as Vodacom (with Ireland/Davenport) and MTN (with MetropolitanRepublic) and that the account has gone out to pitch.
Cell C is in negotiations to restructure its agency agreements. Karin Fourie Executive Head: Communications at Cell C, told MarkLives that “We are in discussions with all of our advertising agencies about possibly restructuring our agreements but these discussions are confidential between the parties and so at this stage we cannot provide further information. We can, however, confirm that we are satisfied with their performance.”
Fourie confirmed that the account is not out to pitch.