by Boniswa Pezisa. Let’s talk about the macro environment and emerging trends, from budgets to diversification and collaboration.
Search results for: Boniswa Pezisa
Why “it’s only advertising” doesn’t cut it
Herman Manson rebuts “it’s only advertising” – the view presented by Boniswa Pezisa, chairperson of The Loerie Awards.
Wayne Naidoo elected as ACA chair
Wayne Naidoo (CEO of Lowe Bull) has been appointed the new chairperson of the Association for Communication and Advertising of South Africa (ACA) in place of Reinher Behrens. Two vice chairs were re-elected, namely Mike Gendel and Boniswa Pezisa, while Nina Morris took the third spot vacated by the election of Naidoo. Naidoo will chair his first official ACA meeting in the new year.
EXCLUSIVE: Sneiders rejoins adland to lead HelloFCB+
by MarkLives. Danielle Sneiders has rejoined the ad industry as the new MD of ad agency, HelloFCB+.
#BigQ2019: Digital means adland must adopt disruptor’s mindset
by Prakash Patel. My expectations for 2019 centre on transformation — transformation of our industry, our skills, our approach, our consumers, our services and, of course, digital transformation.
#BigQ2019: The myth of being time‑poor
by Lani Carstens. As marketers and content creators, surely we need to only serve up snackable content that is easy to digest? Not so.
#BigQ2019: What do decreasing brand budgets mean for adland?
by Brenda Khumalo. With the economic downturn continuing to hit SA, the market is likely to continue facing the threat of decreasing budgets.
#BigQ2019: Is advertising screwed?
by Jarred Cinman. The thing we all forget is that companies still need to ply their wares to customers.
#BigQ2019: The year of questions & interrogation of creative output
by Khuthala Gala Holten. It’ll be important to be hyperaware of the big shifts while not abandoning the traditional approaches that continue to work well.
#BigQ2019: Adland undergoing massive change
by Shaune Jordaan. There are a few emerging local and international trends that look set to have a big impact going forward.