Shane de Lange’s weekly analysis of media design — both past and present, print and online — from South Africa and around the world.
Kellogg’s new breakfast potential, BlackLabels creating success for June15 and Sol Mexican Beer’s SA first — Cheryl Hunter’s weekly pick!
by Bob Hoffman (@adcontrarian) Despite all the hyperventilating over social media, people with open minds and judicious temperaments are still unconvinced that it has significant impact on commerce.
We know that display advertising on social media sites, notably Facebook, has delivered a whole lot less than promised.
But defenders of social media marketing tell us that it is not the advertising value of social media networks that makes them so magical. It’s the content value.
The story goes that the real strength of social media is manifest in the feeds and updates on Twitter, Facebook, YouTube, and Linked In. Here people see marketers’ posts and they also see the endorsements and referrals from members of their “community” and are powerfully influenced by them.
It’s a lovely little story. Unfortunately, it’s all bullshit.
This poster comemorating the Matabeleland massacres in Zimbabwe from 1980-1988, which claimed the lives of over 10 000 civilians, was designed by Sindiso Nyoni, a Zimbabwean designer/ illustrator.
We’ve updated our revenue rankings to give an overview of the relative scale of agencies in the South African communications landscape.
We’ve created a table of independent creative agencies in South Africa. Listings are voluntary and made directly by the agencies involved.
by Wendy Shepherd. If you’re lucky enough to have a job right now, you not only need to give some fucks about it but the right sort if you’re going to keep it.
by Veli Ngubane. This Soweto-born creative delves into Women’s Month, industry transformation, influencer marketing and the impact of Black Lives Matter on brands.
by Veli Ngubane. This young artist/filmmaker/photographer is too humble to brag about his achievements and accolades, so I will.
by Megan Power. Suggesting that only Karens call for the manager focuses attention on the complainant, instead of the unjust policy or service failing.