by Herman Manson. Monalisa Zwambila owns and manages what is probably SA’s largest independent, black-woman-owned ad agency.
Jonathan Deeb, currently Executive Creative Director at Havas Worldwide Johannesburg & Havas Worldwide Digital Johannesburg (the recently rebranded Euro RSCG Group), is to join Draftfcb Johannesburg as ECD from July 15 this year.
by Musaba Kangulu. If ever you find yourself at The Zone@Rosebank in Jozi, pop over to Black River FC and ask for TV and radio producer, Hillary Molefe.
by Kim Penstone Creating empathy for a man such as Robert Mugabe is no easy feat. But that was the task put to Dean Blumberg by agency Black River FC and client Nando’s.
MarkLives Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)
Ever tried to list all the reasons why you love South Africa?
In a context saturated with mining violence and strikes, investor pessimism and ratings downgrades, you’ve got to love Nando’s for reminding locals to think of the reasons why they love this country.
In a clever campaign that celebrates the chicken people’s 25th birthday, the savvy brand has called on Fando’s (Nando’s fans, get it?) to use the hash tag #25reasons and to start showing the love.
There’s a Pinterest board called #25reasons where SA lovers can repin their favourite reasons or create their own. Fando’s were also required to Tweet their #25reasons or to post them on Nando’s Facebook page. The fowl brand says the most shared reasons will be made into online videos.
To drive interest in the campaign Nando’s agency, Black River FC, created a couple of spots that have been flighted on TV, can be seen on YouTube, and are doing the rounds via email, Google+, Facebook and other social networks.
This great ad was created for Mini by Black River FC for World AIDS Day. The message – stick with one partner!
This ad for Nando’s advertises a bigger, fuller, bouncier, double breasted burger, and features… well see for yourself. The idea was generated by Black River FC and it was directed by Cindy Lee from Fresh Eye Film Productions.
by Herman Manson. We list the most-read-about account pitches and new business wins on MarkLives during the course of 2019.
by Veli Ngubane. Young, Gifted & Killing It! 2019 has been a celebration of talent, excellence and of growth. Here’s our recap, along with their advice for young creatives wanting to get into the business.
by MarkLives. We’ve updated our revenue rankings to give marketers an overview of the relative scale of ad agencies in the SA comms landscape.