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Search results: Black River FC

New ECD joins Draftfcb Johannesburg

Jonathan Deeb, currently Executive Creative Director at Havas Worldwide Johannesburg & Havas Worldwide Digital Johannesburg (the recently rebranded Euro RSCG Group), is to join Draftfcb Johannesburg as ECD from July 15 this year.

Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)

MarkLives Ad of the Week with Oresti Patricios – A good reason to love Nando’s (even more)

Ever tried to list all the reasons why you love South Africa?

In a context saturated with mining violence and strikes, investor pessimism and ratings downgrades, you’ve got to love Nando’s for reminding locals to think of the reasons why they love this country.

In a clever campaign that celebrates the chicken people’s 25th birthday, the savvy brand has called on Fando’s (Nando’s fans, get it?) to use the hash tag #25reasons and to start showing the love.

There’s a Pinterest board called #25reasons where SA lovers can repin their favourite reasons or create their own. Fando’s were also required to Tweet their #25reasons or to post them on Nando’s Facebook page. The fowl brand says the most shared reasons will be made into online videos.

To drive interest in the campaign Nando’s agency, Black River FC, created a couple of spots that have been flighted on TV, can be seen on YouTube, and are doing the rounds via email, Google+, Facebook and other social networks.

The double breasted, well, burger

This ad for Nando’s advertises a bigger, fuller, bouncier, double breasted burger, and features… well see for yourself. The idea was generated by Black River FC and it was directed by Cindy Lee from Fresh Eye Film Productions.