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2014 Pendoring judging panel announced

The judging panel for the 2014 Pendoring Awards has been finalised: The Pendoring Awards 2014 judges for the Afrikaans categories are: Mike Barnwell, executive creative director, FCB Cape Town Paul de Klerk, executive creative director, Etiket Leon Jacobs, executive creative director, Joe Public Cape Town Pierre Odendaal, chief creative officer, McCann Nico Botha, senior copywriter, […]

Cannes Lions 2014: Grand Prix, gold for SA

The International Festival of Creativity, Cannes Lions, has announced the winners in the Cyber, Design, Product Design, Press and Radio Lions categories, with Ogilvy & Mather Johannesburg taking the Grand Prix and three Gold Campaign Lions in the Radio category for its campaign ‘Teleconference’, ‘Kids Party’ and ‘Enrique Concert’, created for Lucozade.

Loeries & Pendoring: Not quite a post-mortem

by Herman Manson (@marklives) Flames roared impressively, smoke spilled over the stage and kids screamed. I had just been reading their naively thankful tweets to their educational institutions, such as the AAA School of Advertising, expressing eternal gratitude for securing them seats IN THE FRONT ROW!! of the auditorium at The Loerie Awards, and I had been wondering what fate— and the ad industry — would have in store for them… Welcome to the biz, kiddos.

The ad industry gathered in Cape Town this past weekend, starting on Friday evening, 20 September 2013, with the Pendoring Awards [winners list] and continuing through Saturday and Sunday evenings with The Loerie Awards [Loeries 2013 — all winners], to celebrate and award its creative output of the past year.

Pendoring Awards promises ever-greater diversity

by Herman Manson (@marklives) This year the Pendoring Awards will yet again be sidelined by the Creative Circle, even as it shares the Creative Week stage with the Loeries. The Loeries remains the only local creative award that counts to the Creative Circle points system, except for their own Ad of the Month of course.

Pendoring finalists revealed

Eighteen professional agencies and six advertising schools and tertiary institutions produced finalists for this year’s Pendoring awards. Joe Public leads the pack with 14 finalists, followed by Draftfcb, Cape Town with six, while Draftfcb, Johannesburg, Etiket, and TBWA\Hunt Lascaris Johannesburg each has five finalists. Ogilvy, Johannesburg and Black River F.C. each has four finalists. The […]

IMC 2013 Conference preview

The annual Integrated Marketing Communication Conference (IMC Conference) takes place at the CTICC in Cape Town on June 10 & 11 (the Johannesburg conference runs in September).

The first IMC conference took place in Cape Town in 2010, followed by one in Johannesburg in 2011 before firmly establishing itself in both cities in 2012. It focuses on multi-platform, effective communication. According to conference director Jaco van Zyl his team picks topics and speakers based on feedback from the broader marketing industry through-out the year.

The conference combines speaker slots and workshops, and delegates can attend both, unlike some conferences where speaker and workshop tracks run concurrently. This year consists of ten workshops, with time for delegates to participate in eight over the two days, plus eight speaker slots.

Speakers this year includes mobile entrepreneur Nicholas Haralambous, who will discuss how mobile can be used effectively through all aspects of marketing, advertising and communication, ABSA Chief Marketing Officer, Africa, Sizakele Marutlulle, Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa and Andy Gilder, Head of Group Digital Strategy at ad agency Machine, on day one.

Pendoring Awards more competitive than ever

by Herman Manson (@marklives) The Pendoring Awards, established in 1994 to promote and award Afrikaans language advertising, is coming to the Cape, one of the two provinces in South Africa where it is spoken by the majority of residents. It’s been warmly embraced by the city and its ad agencies.

The Pendorings have joined Cape Town’s Creative Week and the award ceremony takes place the Friday before the Loerie Award ceremonies (which happens on the Sat & Sun evenings of Sept 22 & 23).

Pendoring General Manager Franette Klerck says the move to Cape Town has reenergised the award show which has been run as a Section 21 (not-for-profit) company since 2010. This year saw over 500 entries – a jump of 40% on 2011. Entries from ad schools increased from 62 to 94 this year while entries from agencies jumped from 283 to 384.

Most categories saw increased entry levels although numbers for Outdoor were disappointing, Klerck admits. Digital entries grew well and, in a departure from judges comments on the crop reviewed in 2011, were commended for a dramatic increase in quality