Q5: Kirsty Dugmore on evidence-based marketing [interview]

by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.

#AdForumSummit Amsterdam: Mix of intl networks, local independents

by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.

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