by Carey Finn. The chief growth officer at SugaSpice unpacks this concept for us, adding behavioural economics and neuromarketing to the mix.
Search results for: Base Two
Thinking B2B: Account-based marketing making comeback
by Warren Moss. B2B organisations have been practicing ABM for a long time — but never in the kind of coordinated fashion that has recently shown such powerful results.
#Immersion: John Mwanza, Dentsu Aegis Network Zambia
by Moonga Mkandawire. John Mwanza chats about give and take, opportunities, the Zambian digital TV market, and more.
#AdForumSummit Amsterdam: Mix of intl networks, local independents
by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.
Masterclass Notes: Optimising marketing-vendor database costs
by Johanna McDowell. Marketing supplier duplications are less obvious than might occur when procuring furniture or more-tangible services and products.
Back2Basics: True importance of value-based pricing
by Mark Eardley. Flying blind on pricing always has two ugly consequences: sales are lost to fractionally cheaper competitors or deals get done at miniscule margins.
New African holding company to challenge global networks
by Herman Manson. Zibusiso Mkhwanazi and Veli Ngubane have rebranded their agency holding company to M&N Brands.
Account-based marketing — the future of B2B sales?
by Warren Moss. There’s a new favourite kid on the block when it comes to B2B marketing tactics at your disposal.
Shelf Life: Inhouse gets to First Base
First Base design by Inhouse Brand Architects; Unilever looks for a brightFuture; and KIA sets off on World’s Longest Test Drive — Cheryl Hunter’s weekly pick!
MTN pitch in second round as three networks withdraw
by Herman Manson. Only three global agency networks are still involved in the process.