Publicis Machine wins BTL Barclays Africa Corporate and Investment Banking

Publicis Machine has won the below-the-line (BTL) communications account for the Barclays Africa Corporate and Investment Banking business. This win follows a three-stage pitch process that began in November 2014 and culminated in a three-way strategic and creative pitch.

#AgencyFocus: 27-year-old agency dances with winds of change

by Sabrina Forbes. Mortimer Harvey remains proudly independent and has evolved from BTL shopper marketing to full-service ATL.

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