BREAKING: Avatar buys Espresso DBN to beef up DBN office
by MarkLives. M&N Brands has acquired a 51% stake in Espresso DBN, an independent Durban-based ad agency.
Bathong. Can we stop being so weird about BEE?
by Skhumbuzo Tuswa. We can’t rely on people who benefit from a lack of transformation to be its drivers.
Beat the game that’s been playing you — Nando’s #Mzansipoli
#Mzansipoli is the latest video ad from Nando’s and M&C Saatchi Abel and directed by Dean Blumberg of Massif, based on a thoroughly South African version of Monopoly. As usual for this time of the year, Nando’s is encouraging South Africans to have a bit of a laugh at and among themselves — in #Mzansipoli, […]
Q5: Cracking open the beer market, with Silke Bucker [interview]
by Carey Finn. The Castle Lite Africa brand director talks change in a gendered drinking environment, as well as where the beer is going.
#Campaigns: When the TV personae of beer & cider meet up
BREAKING: Today Distell is launching its new ad for EDGE, its new category-breaker, right here on MarkLives.
#Campaigns: When you thought you’d bought a beer (but got a brewery)
by MarkLives. This week we feature insight into Garagista’s “For Sale Ale” campaign by Duke.
#TheInterlocker: Solving issues • Skills • Advice • Digital PR • BBBEE
by MarkLives. Jessica Yellin, Michelle Cavé, Tanya Kovarsky and Maciek Dubla each share something they believe their PR peers would benefit from reading. Cian Mac Eochaidh also gives some insight into BBBEE.
#CannesLions: Cannes of beens
by Jarred Cinman. I’m here to report that certain clichés about Cannes Lions are true — and others are even more true.
#HoldMyBeer pushes Castle Lite to do better
by MarkLives. A social media post by radio and TV personality, Dineo Ranaka, has led at least one beer brand to rethink its misogynist advertising practices.
Dissident Spin Doctor: A look back at the year that has been
by Emma King. This time of the year is often one for reflection and contemplation. In no particular order, here are some of the things that resonated with me over the past year.