by MarkLives. Ogilvy South Africa has announced the appointment of Alistair Mokoena as its new chief executive officer.
Search results for: Alistair Mokoena
Ogilvy Joburg nabs Alistair Mokoena from FCB
by Herman Manson (@marklives) Alistair Mokoena, managing director at FCB Johannesburg, is leaving the agency to join Ogilvy Johannesburg as MD.
BREAKING: Mokoena leaving Ogilvy to head Google South Africa
by MarkLives. Alistair Mokoena, Ogilvy South Africa CEO, is leaving the communications group to take up the role of Google South Africa country director.
The Switch: Brand communications — the game that keeps changing
by Alistair Mokoena. Consumers have a voice today and they will use your execution or your brand to make that voice heard.
The Switch: What sits in the centre? A platform or an idea?
by Alistair Mokoena. For marketing professionals, the biggest accusation seems to revolve around lack of effectiveness on our part.
The Switch: What adland needs to recall about New Year’s resolutions
by Alistair Mokoena. Shouldn’t clients and suppliers know what each of us is setting out to achieve this year? What could be more important?
The Switch: Going back to brilliant basics
by Alistair Mokoena. I recently did an exercise to see what traits and functional skills are needed to succeed in advertising today — with surprising results.
The Switch: Agency economics and the law of supply and demand
by Alistair Mokoena. Does this law apply to advertising services? Do the cheapest agencies get the most work and do expensive agencies lose out?
The Switch: How many briefs does it take to light up the sky?
by Alistair Mokoena. Who is responsible for writing briefs?
The Switch: Harnessing creative energy
by Alistair Mokoena. Being creative and innovative is the only way organisations can thrive in this new dispensation.