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2019 AgencyScope SA fieldwork to start

Johanna McDowell, Scopen partner and director for the UK and South Africa, has announced the start of fieldwork for AgencyScope South Africa 2019/20. It will include face-to-face interviews with an anticipated 260 chief marketing officers (CMOs) this year. Biennial study AgencyScope South Africa is a biennial study conducted by international research consultancy, Scopen, on what […]