We take a closer look at industry bodies for the marketing and advertising sectors.
Search results for: Advertising Regulatory Board
Top 5 global issues among ad self-regulatory bodies
by Gail Schimmel. How does one sum up three intense days of meetings, in a beautiful city, where one witnessed one of the most-terrible fires the city has seen?
Beyond Borders: Nigeria’s airport advertising a ‘bridge too far’
by Craig Page-Lee (@cpl_ignite) We know outdoor media on the rest of the continent is highly effective when packaged in the right combinations for the hundreds of millions of African consumers. Unfortunately, there are instances where unsuspecting advertisers are seriously overcharged for OOH media.
Q5: Adland’s changing landscape with Paula Hulley [interview]
by Carey Finn. Paula Hulley, IAB SA CEO, shares her thoughts on what we need to do to meet the future of marketing and advertising, now.
Clicks ’n Tricks: Time to ‘fyre’ the influencers?
by Charlie Stewart. There is a growing concern about the power of influencers.
#Directory: Research, publishing & PR associations
We take a closer look at industry bodies for the Research, publishing and public relations (PR) sectors.
Black (owned) agencies left behind by MAC Charter
by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black people still find themselves in need of affirmative action. Adland is no exception.
Masterclass Notes: POPI, social media & influencers
by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and managing influencers.
Brands & Branding: Marketing across borders in Africa
by Brenda Koornneef. Some of my FMCG sector observations, learnt through trial and error, may come in helpful for marketers brave enough to seek growth opportunities elsewhere in Africa.
The Power Report: Mind the gap — ASA liquidation leaves vacuum
by Megan Power. I didn’t cheer the demise of the embattled Advertising Standards Authority this month.