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AdForum Worldwide Summit NYC: Key summit observations

by Johanna McDowell. Agencies are learning to become more consultative and involved in business transformation.

by Johanna McDowell. The 4A’s presented top-line results from a recent survey to establish the reasons that clients review their agencies.

by Johanna McDowell. Arthur Sadoun’s stance is that transformation starts with the clients and, when they transform, the agency can transform.

by Johanna McDowell. Day two’s takeout is simple: if an agency these days doesn’t have in-house content production, it’s not an agency of today.

by Johanna McDowell. Our expectations were that we’d hear new things from some agencies and updates from the ‘heritage’ agencies.

by Johanna McDowell. A look into the future from Los Angeles — four days and 11 agencies/media companies!

by Johanna McDowell. This year’s summary includes all of the agencies we visited and one key highlight from each day.

by Johanna McDowell. The Worldwide Summit in Berlin last week was the first time that AdForum had been to Germany.

by Johanna McDowell. First up on our fifth and last day was TBWA\ Worldwide, and what a revelation!

by Johanna McDowell. At SapientNitro on Day 4, the talk was of “conductivity” rather than simply “connectivity” — as always, ahead of the game.