by MarkLives. It has been confirmed that FCB Joburg has lost the Absa Retail & Business Banking account.
by Paul Hinch & Yatish Narsi. Let’s go behind one of the most-significant brand relaunches in recent years: that of Absa bank.
by MarkLives. Absa has launched its new corporate identity, following its divorce from Barclays.
by MarkLives. With the conclusion of Barclays Africa Group’s media agency review, Dentsu Aegis Network will be taking over media-planning and -buying duties across 10 sub-Saharan African markets
by Oresti Patricios. The Absa Premiership kicks off with an upbeat launch video from FCB Joburg and director Robin Goode of Figment Films.
by Oresti Patricios. T+W’s “The Girl Who Rewrote Her Future” TVC is an inspiring story from Absa and Afrika Tikkun.
Absa experiments with retail, Sunglass Hut interacts at Fashion Week, and Oude Molen wins in London — Cheryl Hunter’s weekly pick!
by Herman Manson. Earlier this week, social media users noted the opening of an Absa concept store sporting a blue logotype alongside Barclay’s eagle.
by SAARF & MarkLives (@marklives) The week of 24 February 2014 — 2 March 2014 saw a number of shows switch positions on our SAARF/MarkLives #Top40TVratings chart: Amaza crept into second place; the Mamelodi Sundowns vs Orlando Pirates game of the Absa Premiership scored into our Top 5; and the MetroFM Music Awards hit the 17th slot on our national table while landing in fourth spot on our DStv one.
by Oresti Patricios (@orestaki) Branding is another aspect where banks can successfully try to set themselves apart, in this tough retail-banking sector. Absa is certainly trying to do this with a broader effort that speaks to the self and the human spirit.