Ad of the Week: Absa Premiership turns up the rivalry

by Oresti Patricios. The Absa Premiership kicks off with an upbeat launch video from FCB Joburg and director Robin Goode of Figment Films.

Ad of the Week: Absa, rewriting the future

by Oresti Patricios. T+W’s “The Girl Who Rewrote Her Future” TVC is an inspiring story from Absa and Afrika Tikkun.

SAARF/MarkLives #Top40TVratings: Absa Premiership game scores

by SAARF & MarkLives (@marklives) The week of 24 February 2014 — 2 March 2014 saw a number of shows switch positions on our SAARF/MarkLives #Top40TVratings chart: Amaza crept into second place; the Mamelodi Sundowns vs Orlando Pirates game of the Absa Premiership scored into our Top 5; and the MetroFM Music Awards hit the 17th slot on our national table while landing in fourth spot on our DStv one.

Ad of the Week with Oresti Patricios — Absa: “Prosper”

by Oresti Patricios (@orestaki) Branding is another aspect where banks can successfully try to set themselves apart, in this tough retail-banking sector. Absa is certainly trying to do this with a broader effort that speaks to the self and the human spirit.

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