The AAA School of Advertising is currently holding its annual student showcase.
by Veli Ngubane. This Soweto-born creative delves into Women’s Month, industry transformation, influencer marketing and the impact of Black Lives Matter on brands.
by Siwe Lawrence. As much as our partying days are the thing of the past (for now), the glory days of certain ‘life’ hangovers have peaked.
by Herman Manson. This follows a deal that also sees black shareholders take a majority (51%) stake, effective 1 August 2020.
by Paulo Dias. I often get asked for advice on how to start a podcast and, strangely enough, have fielded this request more during this time of isolation.
by Herman Manson. A range of factors contributed to the ad agency having had to close down after 25 years.
by Sabrina Forbes. Alistair King doesn’t buy that copywriting’s no longer needed, and he’s set out to remedy that through launching a new copy test.
by Wayne Naidoo. Just perhaps, in 2020 we should ditch all the cleverness and great new things and focus on the going back to the old ways of doing things, the ways that worked and created powerful, memorable advertising?
by Siwe Thusi. For me, strategy is storytelling, and plot twists are ultimately insights that change the course of storylines.
by Veli Ngubane. This award-winning copywriter’s career kicked off after winning a copywriting bursary he’d heard about on YFM and being given a break by Ahmed Tilly.