by MarkLives. The integrated comms group has acquired a majority stake in the retail and shopper marketing agency.
Search results for: 34
SA TV Ratings: 17–23 August 2015 (week 34)
by MarkLives. The hottest TV shows in South Africa revealed: SA TV ratings for the week of 17–23 August 2015!
Your obsession with pandering to 18-34 year-olds is decades out of date
by Bob Hoffman (@adcontrarian), San Francisco Bay One of the enduring absurdities of the marketing and advertising industries is the old wives’ tale that “people over 50 want to be like young people.”
Ask any brain-dead CMO of a car company why the people who inhabit his commercials are all young, when 18-24 year-olds buy 1% of all new cars, and you’ll get some version of that idiocy.
It’s what passes for “strategic thinking” in the Golden Age of Marketing Brilliance.
Yeah, I was having coffee with Jerry Seinfeld, Meryl Streep and Barack Obama the other day and they were telling me how much they aspire to be like the morons in Taco Bell and Coors Light commercials.
Salary Survey 2023: Who earns what in adland & marketing in South Africa
By MarkLives. Ad Talent Africa has released its 2023 salary survey, offering insight on who earns what in adland and marketing in South Africa. This annual survey isn’t intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year. The survey found remote and hybrid …
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#Directory: Research, publishing & PR associations
We take a closer look at industry bodies for the Research, publishing and public relations (PR) sectors.
MarkLives Agency Revenue Rankings 2021
We’ve updated our revenue rankings to give an overview of the relative scale of agencies in the South African communications landscape.
#Directory: Marketing & advertising associations
We take a closer look at industry bodies for the marketing and advertising sectors.
Directory of independent creative agencies in South Africa 2021
We’ve created a table of independent creative agencies in South Africa. Listings are voluntary and made directly by the agencies involved.
Salary Survey 2021: Who earns what in adland & marketing in South Africa
By MarkLives. Recruitment agency, Ad Talent Africa, has released its 2021 salary survey for the communications industry in South Africa.
MarkLives Agency Revenue Rankings 2020
We’ve updated our revenue rankings to give an overview of the relative scale of ad agencies in the SA comms landscape.