2010 FIFA World Cup host city posters launched

FIFA has released the city posters for the host cities of the 2010 World Cup. The Cape Town poster, depicting the world famous Table Mountain celebrates diversity among its people while Durban shows off its character with bright colours and abundant ‘vibe’. For Johannesburg, prosperity is the inspiration behind the city’s poster but the city also made sure it included support for the national football team, Bafana Bafana, with green and gold as the colours. Mark thinks Bloem did the best design job while Nelspruit did something different.

Thinking TV: Disappointing World Cup viewership in SA

by Inge Hansen (@mecnotabene) In South Africa, as the 2014 FIFA World Cup approached, there were great expectations in terms of eyeballs being glued to television sets during this global sporting event, given our appetite for sport and soccer, in particular. However, as the matches unfolded, the final results showed a slightly disappointing picture for SA viewership.

How the world cup came to redefine the Daily Dispatch

The 2010 FIFA World Cup threw up some formidable obstacles for editor Andrew Trench and his team at East London daily, the Daily Dispatch (owned by Avusa Media).
Port Elizabeth, whose stadium played host to a number of world cup games, rests on the edge of the newspaper’s circulation footprint, and is also the home of rival The Herald (also published by Avusa). Residents of East London felt a keen sense of disappointment after having had to witness Buffalo City Municipality’s flopped attempts to try and lure a world cup team to use the city as a base says, says Trench.

World cup: The Mercury takes on Babel

In Durban, The Mercury’s editor Angela Quintal grabbed the 2010 FIFA World Cup as an opportunity for some creative thinking and innovation at her paper. Quintal decided to use the event to show the market (and her readers) that “as a newspaper The Mercury was not the conservative business read of old and could lead the way in terms of a fresh and different approach.”

World cup: newspaper editors innovate amid circulation decline

The 2010 FIFA World Cup has been the biggest South African news story so far this year. The tournament dominated media coverage over several months, both in the build-up to and during the actual event. Newspapers sat between a rock and a hard place during the world cup, as television ruled with its live broadcasts and online was first with live commentary, opinion and blow-by blow recounts.

TV’s world cup, but real growth for online too

TV owned the 2010 FIFA World Cup. There, I said it. While the Internet increasingly owns breaking news and the various South African news portals came up with numerous strategies for making their world cup content as engaging as possible, it could not even attempt to mimic the vibe of families, friends, even communities, gathering together in the real world in front of TV screens to follow the main matches.

World Cup murals cement reputation of South African illustrators

The South African illustration house Am I Collective has scored a major creative coup when it was commissioned to create 32 posters for ESPN’s 2010 FIFA World Cup campaign under the direction of New York based ad agency Wieden+Kennedy. The 32 murals celebrate each of the 32 teams that will be competing in the 2010 FIFA World Cup. ESPN owns the broadcasting rights to the event in a number of territories including the USA.

Loeries 2010: Call for entries campaign launched

Loeries 2010: The biggest event of the year. The campaign theme for this years’ annual Loeries event, announced today, Monday, 15 March 2010, by CEO Andrew Human, is of course a tongue-in-cheek, if rather dry, reference to that ‘other’ biggest event of the year. Before those FIFA lawyers get their knickers in a knot again – Kulula-style – no part of the campaign actually ever mentions the FIFA World Cup or shows a football. It’s called having a sense of humour. Read my story and see all the creative on BizCommunity.

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