One year on and 140 BBDO, the agency formerly known as Net#work BBDO Cape Town, has found that its identity change and internal organisational behaviour shift is paying dividends. Of the three pitches it undertook in 2011, it won the two in which it was the incumbent and then scored one of the biggest accounts in Cape Town when it bagged the third in Metropolitan.
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EXCLUSIVE: BBDO folds CT agency into main op
by Herman Manson. Net#work BBDO will now operate on the one-agency-two-offices model, with Cape Town taking on an operations and services role, and creative and strategy sitting in Jozi.
Mike Schalit on the making of Net#work BBDO
by Herman Manson. Mike Schalit, CCO and co-founder of Net#work BBDO SA, would much rather appoint a strategist than a creative to his agency today.
Shelf Life: Hunter’s introduces Extreme Bold with Guarana
140 BBDO gets creative with Hunter’s; Belvedere and Esther Mahlangu see RED over HIV/AIDS; and G-Star reveals RAW — Cheryl Hunter’s weekly pick!
Shelf Life: Cadbury 5Star comes to South Africa
Mondelēz SA brings Cadbury 5Star to SSA; Hellmann’s mayo mobilises with Mbongiworks; and 140 BBDO’s new face for Hunter’s cider — Cheryl Hunter’s weekly pick!
Ad of the Week: More than a jersey
by Oresti Patricios (@orestaki) Call them what you will, South Africa’s oldest soccer club, the Orlando Pirates, is part and parcel of SA life and culture. The 140 BBDO TV commercial featured this week is ostensibly to promote the Pirates’ jersey but it does much more than just that.
Ad agency gives back to Mitchell’s Plain
by MarkLives (@marklives) 140 BBDO, together with SHOUTSA and charity Breadline Africa, has unveiled the newest SEED (Schools Extended Education Design) library at Eisleben Road Primary School in Mitchell’s Plain, Cape Town.
The Bookmarks promises to grow up
by Herman Manson (@marklives) The Bookmarks Awards, the digital focussed awards evening, promises to be a much more settled affair this year, according to Bookmarks chairperson Nikki Cockcroft (@nikkicockcroft). In recent years the awards evening itself was better known for the general rebelliousness of its audience than for its role in showcasing stand-out work in the digital industry.
Entry levels have hit a record number, up to 590 this year from 453 in 2011, 400 in 2010, 229 in 2009 and 120 in 2008 – its launch year. The shortlist for the evening’s awards shows a mix of large and small, specialist and mainstream agencies. It sees agencies like The Jupiter Drawing Room, Ogilvy, 140 BBDO, Ireland Davenport, M&C Saatchi Abel, Machine, Joe Public and King James compete with digital experts like Quirk, Hellocomputer (recently acquired by Draftfcb), Prezence, Gloo and Native.
Cockcroft says she was especially pleased to see growth in the integrated campaign and social media categories this year.
#BigReads2018: The agencies that made waves in 2018
by Herman Manson. Agency revenue rankings; Y&R CT, VML SA and VMLY&R; Agency Leaders’ Most Admired poll provided only some of the ad agency coverage in 2018.
#WaterWise: CT agencies focused on changing behaviour — part 2
by MarkLives. FCB Cape Town and VML South Africa are next on our panel, giving us their take on the business impact of Cape Town’s water crisis, and their contribution towards avoiding it.