Masterclass Notes: Why questions matter in client/agency relationships
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
#AgencyFocus: Abnormal — making brands purposely different
by Sabrina Forbes. “We make brands purposely different through advertising and design.” This is the slogan Abnormal Advertising promises to live by.
#AdForumSummit London: VCCP, MullenLowe & Anomaly
by Johanna McDowell. Our final day often contains a couple of highlights and we weren’t disappointed on Wednesday, 25 September 2019.
Masterclass Notes: Evolving client-agency models
by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
Masterclass Notes: Key global trends in advertising & comms industry
by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.
#AdForumSummit LA: Focus on content & collaboration
by Johanna McDowell. We pitch consultants met with four agencies — Virtue, Collab, Summerjax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles, Tuesday, 9 April 2019.
Masterclass Notes: POPI, social media & influencers
by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and managing influencers.
#AgencyLeaders2018: Most-rated pitch consultant
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.
#AdForumSummit Amsterdam: Mix of intl networks, local independents
by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.
Masterclass Notes: Black-owned agencies & marketers
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.