by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
by Sabrina Forbes. “We make brands purposely different through advertising and design.” This is the slogan Abnormal Advertising promises to live by.
by Johanna McDowell. Our final day often contains a couple of highlights and we weren’t disappointed on Wednesday, 25 September 2019.
by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.
by Johanna McDowell. We pitch consultants met with four agencies — Virtue, Collab, Summerjax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles, Tuesday, 9 April 2019.
by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and managing influencers.
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.
by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.