#CoronavirusSA: Pitching & chemistry in the time of covid-19
by Johanna McDowell. Since the pandemic outbreak, everyone seems to have become more adept at video-conferencing. How is this working in the agency pitch space?
Agency sustainability programme launched by IAS
Johanna McDowell from Independent Agency Search and Selection (IAS) and Brehndan Botha, a certified ActionCOACH, are collaborating in a new programme to improve the business sustainability of agencies and grow their value propositions to clients. Agency ActionCLUB is open to all agencies, will be facilitated by Botha and kicks off this month. Botha is an […]
Macsteel appoints B2B agency
Demographica has been appointed by steel supplier, Macsteel, as its B2B agency. This follows a pitch facilitated by Independent Agency Search and Selection Company (IAS). “When Macsteel went out to pitch, we were looking for a B2B agency who understood our business, and who had strong B2B marketing capabilities and a sound track record,” says […]
#AgencyLeaders2019: Most-rated pitch consultant
by MarkLives. For 2019, IAS has been voted most-recommended pitch consultant in SA, with Yardstick as runner-up, by SA ad agency execs.
Extract: How to Tango with A Tiger — Ritchie on finding the right agency
by Sarah Ritchie. If you think there should be one perfect agency ‘model’, then you don’t understand agencies.
Masterclass Notes: Why questions matter in client/agency relationships
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
#AgencyFocus: Abnormal — making brands purposely different
by Sabrina Forbes. “We make brands purposely different through advertising and design.” This is the slogan Abnormal Advertising promises to live by.
#AdForumSummit London: VCCP, MullenLowe & Anomaly
by Johanna McDowell. Our final day often contains a couple of highlights and we weren’t disappointed on Wednesday, 25 September 2019.
Masterclass Notes: Evolving client-agency models
by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
Masterclass Notes: Key global trends in advertising & comms industry
by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.