by Johanna McDowell. Here are 10 key learnings from the memorable eight days of last month’s virtual 2020 AdForum Worldwide Summit.
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#AdForumSummit: More acquisitions planned — Accenture Interactive
by Johanna McDowell. Much expansion is planned for Accenture Interactive, with more acquisitions in key markets.
#AdForumSummit: The now and the next with MDC Partners
by Johanna McDowell. Advertising and marketing holding company, MDC Partners, is in a time of of deep strategy, planning its future and knowing that the human spirit is alive and well.
#AdForumSummit: Laws of culture with Omnicom’s Sparks & Honey
by Johanna McDowell. Instead of the Omnicom Group hosting a virtual session with all of its agencies, it opted to focus on one of its specialist agencies, Sparks & Honey.
#AdForumSummit: Humanity, ecology & technology — Havas Creative
by Johanna McDowell. The third virtual session of the AdForum Worldwide Summit 2020 on Wednesday 1 July was with Havas Creative.
#AdForumSummit: End of big agency network era — Dentsu Aegis Network
by Johanna McDowell. Jacqui Kelley, DAN North America CEO, led this second virtual session of the AdForum Worldwide Summit 2020 on Tuesday 30 June.
#CoronavirusSA: Pitching & chemistry in the time of covid-19
by Johanna McDowell. Since the pandemic outbreak, everyone seems to have become more adept at video-conferencing. How is this working in the agency pitch space?
#AgencyLeaders2019: Most-rated pitch consultant
by MarkLives. For 2019, IAS has been voted most-recommended pitch consultant in SA, with Yardstick as runner-up, by SA ad agency execs.
Extract: How to Tango with a Tiger — Ritchie on finding the right agency
by Sarah Ritchie. If you think there should be one perfect agency ‘model’, then you don’t understand agencies.
Masterclass Notes: Why questions matter in client/agency relationships
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.