by Johanna McDowell. Since the pandemic outbreak, everyone seems to have become more adept at video-conferencing. How is this working in the agency pitch space?
Johanna McDowell from Independent Agency Search and Selection (IAS) and Brehndan Botha, a certified ActionCOACH, are collaborating in a new programme to improve the business sustainability of agencies and grow their value propositions to clients. Agency ActionCLUB is open to all agencies, will be facilitated by Botha and kicks off this month. Botha is an […]
Demographica has been appointed by steel supplier, Macsteel, as its B2B agency. This follows a pitch facilitated by Independent Agency Search and Selection Company (IAS). “When Macsteel went out to pitch, we were looking for a B2B agency who understood our business, and who had strong B2B marketing capabilities and a sound track record,” says […]
by MarkLives. For 2019, IAS has been voted most-recommended pitch consultant in SA, with Yardstick as runner-up, by SA ad agency execs.
by Sarah Ritchie. If you think there should be one perfect agency ‘model’, then you don’t understand agencies.
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
by Sabrina Forbes. “We make brands purposely different through advertising and design.” This is the slogan Abnormal Advertising promises to live by.
by Johanna McDowell. Our final day often contains a couple of highlights and we weren’t disappointed on Wednesday, 25 September 2019.
by Johanna McDowell. Three senior marketers discussed ideal agency models and best practice with more than 30 agencies last month.
by Johanna McDowell. At our masterclass last month, César Vacchiano shared with us some global trends in the advertising and communication industry.