Masterclass Notes: Virtual #AdForumSummit — 10 key learnings

by Johanna McDowell. Here are 10 key learnings from the memorable eight days of last month’s virtual 2020 AdForum Worldwide Summit.

#AdForumSummit: More acquisitions planned — Accenture Interactive

by Johanna McDowell. Much expansion is planned for Accenture Interactive, with more acquisitions in key markets.

#AdForumSummit: The now and the next with MDC Partners

by Johanna McDowell. Advertising and marketing holding company, MDC Partners, is in a time of of deep strategy, planning its future and knowing that the human spirit is alive and well.

#AdForumSummit: Laws of culture with Omnicom’s Sparks & Honey

by Johanna McDowell. Instead of the Omnicom Group hosting a virtual session with all of its agencies, it opted to focus on one of its specialist agencies, Sparks & Honey.

#AdForumSummit: Humanity, ecology & technology — Havas Creative

by Johanna McDowell. The third virtual session of the AdForum Worldwide Summit 2020 on Wednesday 1 July was with Havas Creative.

#AdForumSummit: End of big agency network era — Dentsu Aegis Network

by Johanna McDowell. Jacqui Kelley, DAN North America CEO, led this second virtual session of the AdForum Worldwide Summit 2020 on Tuesday 30 June.

#CoronavirusSA: Pitching & chemistry in the time of covid-19

by Johanna McDowell. Since the pandemic outbreak, everyone seems to have become more adept at video-conferencing. How is this working in the agency pitch space?

Agency sustainability programme launched by IAS

Johanna McDowell from Independent Agency Search and Selection (IAS) and Brehndan Botha, a certified ActionCOACH, are collaborating in a new programme to improve the business sustainability of agencies and grow their value propositions to clients. Agency ActionCLUB is open to all agencies, will be facilitated by Botha and kicks off this month. Botha is an […]

Macsteel appoints B2B agency

Demographica has been appointed by steel supplier, Macsteel, as its B2B agency. This follows a pitch facilitated by Independent Agency Search and Selection Company (IAS). “When Macsteel went out to pitch, we were looking for a B2B agency who understood our business, and who had strong B2B marketing capabilities and a sound track record,” says […]