by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
by Johanna McDowell. Leading marketers met with agencies last month to discuss the thorny, and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers.
by Johanna McDowell. Here are 10 things that stood out at the recent AdForum Worldwide Summit in New York City, 23–27 April 2018.
Promise has won the integrated Bestmed account, effective 1 June 2018. The medical scheme moves from incumbent The Old Shanghai Firecracker Factory, following a multi-agency pitch involving Promise, The Hardy Boys and M&C Saatchi Abel. Bestmed is the fourth-largest open medical scheme in South Africa and has been present in the country for 53 years. […]
by Johanna McDowell. On the last two days we met with Fly, Serviceplan, the 4A’s, The Escape Pod, The Media Kitchen, MDC and R/GA.
by Johanna McDowell. “Storytelling”, “narrative”, “agile” and “the holding company model is broken” are words and phrases being said most frequently during this summit.
by Johanna McDowell. On Day 2 we visited MullenLowe, Project Worldwide, Oath, Kiip, WPP (Mark Read), TBWA and CP+B.
by Johanna McDowell. What are marketers looking out for in 2018 and how do they want agencies to assist them?
by Johanna McDowell. Here are some trends to look out for in the coming months.
by Johanna McDowell. Here are some early observations from the Scopen agencyScope 2017 fieldwork in South Africa.