by Johanna McDowell. We pitch consultants met with four agencies — Virtue, Collab, Summerjax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles, Tuesday, 9 April 2019.
by Johanna McDowell. Latest learnings and legal lessons on the Protection of Personal Information Act and managing influencers.
by Herman Manson. Today we reveal which pitch consultant agency execs are most likely to recommend to a client.
by Johanna McDowell. We met with a total of seven agencies on Day 2 of the 2018 AdForum Worldwide Summit Amsterdam.
by Johanna McDowell. Agencies need practice in order to optimise their sales pitch to potential clients and this opportunity was offered to eight black-owned agencies last month.
by Johanna McDowell. Leading marketers met with agencies last month to discuss the thorny, and often misjudged, issue of collaboration among agencies for the purpose of achieving business objectives for marketers.
by Johanna McDowell. Here are 10 things that stood out at the recent AdForum Worldwide Summit in New York City, 23–27 April 2018.
Promise has won the integrated Bestmed account, effective 1 June 2018. The medical scheme moves from incumbent The Old Shanghai Firecracker Factory, following a multi-agency pitch involving Promise, The Hardy Boys and M&C Saatchi Abel. Bestmed is the fourth-largest open medical scheme in South Africa and has been present in the country for 53 years. […]
by Johanna McDowell. On the last two days we met with Fly, Serviceplan, the 4A’s, The Escape Pod, The Media Kitchen, MDC and R/GA.
by Johanna McDowell. “Storytelling”, “narrative”, “agile” and “the holding company model is broken” are words and phrases being said most frequently during this summit.