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AdForum Worldwide Summit NYC: Feeling positive

Johanna McDowell (@jomcdowell) is busy attending the 2014 AdForum Worldwide Summit in New York City, 5–10 October — a “by-invitation-only” programme for agency search and management consultants, and global agency CEOs. Here’s her report of Day 1.

AdForum Worldwide Summit: Emerging advertising for emerging markets

by Johanna McDowell (@jomcdowell) Sao Paulo: Day 2 of the 2014 AdForum Worldwide Summit started at R/GA – one of the leading “pure play” digital agencies in the world and, as always, ahead of the curve. R/GA never disappoints us – and their presence in Brazil and Argentina is already formidable with more than 83 people in the Sao Paulo office and 102 in Buenos Aires.

AdForum Worldwide Summit: Lots planned for Africa

by Johanna McDowell (@jomcdowell) NEW YORK CITY: So by Day 3 of the AdForum Worldwide Summit, normally there have been one or two agency presentations that have not lived up to our expectations as consultants but, this year, the standard has been extremely high and very competitive.

AdForum Worldwide Summit: Grey back in SA soon, Maxus could follow

by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 1 of the AdForum Worldwide Summit is always a big day, for a number of reasons. Firstly, it is often the only time the consultants have seen each other in a 12-month period and there is always a lot to catch up on. Secondly, on Day 1, we have a lot of energy and spirits are high.