by Dr Doug Mattheus. Building a company starts by offering a solution to the needs of others. Building a brand is more complex, with many different approaches to success.
by Johanna McDowell. Over the last 15 years, it has become clear to me that ad agencies are failing to ask as many questions as perhaps they should.
SheSays Cape Town has partnered with research consultancy, Kantar, to conduct what is reportedly the first-ever gender diversity survey in South Africa’s advertising and marketing sector. Women empowerment, gender representation and diversity are some of the key issues that have been trending recently, and many brands and companies have joined the movement. However, figures indicate […]
by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black people still find themselves in need of affirmative action. Adland is no exception.
by Mark Eardley. I’ve been reading a lot in the B2B marketing media about “distinctiveness”. It’s all proclaiming the higher branding power of being distinctive, rather than merely different.
The winners of the 2019 Assegai Awards, which honours the direct marketing industry in South Africa, were announced at an awards ceremony in Johannesburg last week. Special awards Honorary Award: Michelle Perrow (Lesoba Difference) Agency of the Year: Ogilvy South Africa Agency Credentials: Triple Eight Newcomer of the Year: One Point Four Consulting Nkosi Award: […]
Wunderman Thompson South Africa has announced the appointment of Moagi Bodibe as its chief strategy officer. He joined the agency in August 2019 from Publicis Communications, where he was group head of strategy. Bodibe comes from a media and journalism background (he was once deputy editor for Drum magazine) before switching to strategic marketing and […]
by MarkLives. Avatar Agency Group (formerly Avatar South Africa) has announced that it is opening a new office in Morningside, Durban.
by Carey Finn. The Castle Lite Africa brand director talks change in a gendered drinking environment, as well as where the beer is going.
by Sabrina Forbes. In South Africa, Mondelēz International employs 700 people and Cadbury Dairy Milk (and its entire range), Stimorol, Chappies, Halls, Oreo, Dentyne, and Lunch Bar, to name a few, are household brands.