by Oresti Patricios (@orestaki) I’m a big fan of digital, social media and viral campaigns that work well. That’s why I’ve decided to award this year’s #AdoftheYear to a campaign that has already made a tremendous impact upon people’s lives, and promises to do more as it continues gathering momentum.
Search results for: #GetMeTo21
#AdoftheYear2017: South Africa’s best ads [ads 3-1]
by Oresti Patricios. The year is almost done but, before you get there, a standing ovation, please, for the three best advertising campaigns of the year!
#AdoftheYear2017: South Africa’s best ads [ads 10-4]
by Oresti Patricios. It was a great year for TV ads but there were also mould-breaking experiential campaigns that illustrated once again how innovative South African agencies can be.
2015 Big Reads: The creative work you made time to read about in 2015
by MarkLives. Find out which were the 10 most-read stories talking about creative work on MarkLives in 2015!
Ad Feature: How good does the top of the corporate ladder look?
by MarkLives (@marklives) The Ad Feature team of Andy Rice, Sizakele Marutlulle and Jacob Moshokoa returns to hand out one Hero and two Zeros, as well as chat to Lowe Cape Town’s Kirk Gainsford about #GetMeTo21, the Grand Prix-winning campaign at the recent APEX Awards, celebrating effectiveness in advertising!
2014 Big Reads: The creative work you made time to read about in 2014
The creative work you made time to read about in 2014.
Ad of the Week: Fighting apathy with empathy
by Oresti Patricios (@orestaki) This week I am nominating a digital/social media campaign for #AdoftheWeek. It’s called “Get Me to 21” and it’s an unusual concept in terms of marketing and publicity. The appeal is for organ donors to sign up, because Jenna Lowe needs lung-replacement surgery, and there are currently no donors available.