Masterclass Notes: Trends from #AdForumSummit London

by Johanna McDowell. Here are seven possible trends that stood out at the recent AdForum Worldwide Summit in London, 22–25 September 2019.

#AdForumSummit London: VCCP, MullenLowe & Anomaly

by Johanna McDowell. Our final day often contains a couple of highlights and we weren’t disappointed on Wednesday, 25 September 2019.

#AdForumSummit London: “Media is an art, not an algorithm” — Hegarty

by Johanna McDowell. Meetings and speed-dates with a total of 17 agencies including group and independents —a very big Day 2!

#AdForumSummit London: Clients taking back control of data, processes

by Johanna McDowell. LONDON: Day 1 continued with one of the highlights: meeting with Sir Martin Sorrell.

#AdForumSummit London: Gender balance a focus

by Johanna McDowell. There was a controversial start to the London summit, where comments from the media and participants focused on the huge bias towards male leadership.

Masterclass Notes: Virtual #AdForumSummit — 10 key learnings

by Johanna McDowell. Here are 10 key learnings from the memorable eight days of last month’s virtual 2020 AdForum Worldwide Summit.

#AdForumSummit2020: No more mergers, nor office as usual — WPP

by Johanna McDowell. Ninety-seven pitch consultants from all over the world attended the first online session with WPP on Monday, 29 June 2020, which was structured as an open conversation in five parts.

#AdForumSummit LA: Clients wants media back in creative agencies

by Johanna McDowell. We pitch consultants met with MullenLowe Group LA, The Shipyard (on a ship!), Agency Mania and Scopen on Day 4 of the AdForum Worldwide Summit Los Angeles, Thursday, 11 April 2019.

#AdForumSummit LA: Focus on content & collaboration

by Johanna McDowell. We pitch consultants met with four agencies — Virtue, Collab, Summerjax and BBH — on Day 2 of the AdForum Worldwide Summit Los Angeles, Tuesday, 9 April 2019.

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