Quantcast
Marklives.com

Marklives.com

Covering Africa's changing media, marketing and advertising landscape.

  • Home
  • Sections
    • Adland
    • Media
    • Marketing
    • S’HOT
    • Tech
    • Archive
  • Columns
    • #Agency/BrandFocus – Sabrina Forbes
    • Agency Leaders – Most Admired Poll
    • An Accountant in Adland – Siwe Thusi
    • Back2Basics – Mark Eardley
    • Big Q – MarkLives Panel
    • Brands & Branding – Affinity Publishing
    • #Campaigns – MarkLives
    • Circulation Data – ABC Analysis
    • Clicks ‘n Tricks – Charlie Stewart
    • Dear Radio – Paulo Dias
    • Fair Exchange – Erna George
    • FieldNotes – Marguerite Coetzee
    • Frank – Mimi Nicklin
    • Gestalt – Leeya Hendricks
    • Hermaneutics – Herman Manson
    • #Marketers – MarkLives
    • Masterclass Notes – Johanna McDowell
    • Media Redefined – Martin MacGregor
    • Motive – By Invitation Only
    • Press Pass – Carey Finn
    • Q5 – Carey Finn
    • South African TV Ratings
    • #SPOTLIGHT – MarkLives
    • The Suit – Jason Harrison
    • The Martini Shot – Bobby Amm
    • The Power Report – Megan Power
    • Thinking B2B – Warren Moss
    • Young, Gifted & Killing It – Veli Ngubane
    • Zeitgeist of Now – Jason Stewart
  • Find an Agency
    • Shortlist & Compare Agencies
    • List your Agency
    • List as Agency Supplier/Service
    • Register as a Marketer
    • Company News Feed
    • Upgrade to Ramify Premium
    • RamifyPRO
    • Add Premium to Cart
  • Data
    • Agency Revenue Rankings 2019
    • Agency Salary Survey
    • Biggest SA consumer magazines
    • Biggest newspapers in SA
    • The 50 most-valuable brands in SA
    • Top 50 SA advertisers 2016
    • South African TV Ratings
  • Careers
    • Advertising
    • Digital
    • Marketing
    • Media
    • Public Relations
    • View All
  • About
    • About & Contact
    • Advertise
    • Privacy Policy
    • Partners
Dear Radio – Paulo Dias
Amazon Music HD, Fix Radio and Podcoin slider

Dear Radio: Benefits of DAB+’s unlimited spectrum

  •   Oct 3, 2019
  •   0

by Paulo Dias (@therealptp) A radio station that nails it, Amazon enters the streaming game and an idea that’s too good to be true turns out to be just that…

Unparalleled connection

If you had to create a radio station just for plumbers, electricians and contractors, what would be the first song played on the station? “We built this city” from Starship, naturally!

That’s the song that launched Fix Radio, a London DAB+ station for builders, carpenters, electricians, plumbers, roofers, painters, decorators, plasterers and scaffolders. It’s a targeted station built (sorry) around a very specific market in very specific environments: tradespeople on often noisy sites who want a range of upbeat music and good old English banter. They also get ads that are relevant to them; spot breaks are filled with tool ads, roofing products and workers comp companies!

When you have the unlimited spectrum that DAB+ offers you, it enables radio to be experimental, interesting and fun. It also allows for an unparalleled connection when you can target so specifically, eg the station has run initiatives such as The Bacon Butty Tours, handing out free sandwiches at building sites.

FIX RADIO BACON BUTTY TOUR…. Here's a video of how we roll (no pun intended). #Enjoy

🥓📻🎶😎@EasiDec @Q2WLtd @UKRECltd @breedongroup @Liz_BreedonCem @breedon_inabag @gilbertashnews @AddexGroup @clearabee @screw_shop @SnickersWw_UK @jobhawk_app @ChandlersBS pic.twitter.com/pGcK1gBJyS

— Fix Radio (@FixRadioUK) June 1, 2018

Plus, with imaging lines such as “Fix Radio, Hammering it hard”, I think Fix Radio is nailing it!

HD music

News broke this month that Amazon us entering the music streaming game. Breaking up the Apple vs Spotify argument, Amazon Music HD will bring subscribers 50m songs in ultra high definition, the highest-quality streaming audio available — which basically means music can be heard the way it was recorded.

I find it interesting that it has used terms such as HD to describe audio but I suppose it’s more familiar and easier on the tongue than “Amazon with a bit depth of 16 bits and a sample rate of 44.1kHz”.

The trend is increasingly towards improving the audio experience, firstly through content, then discoverability and now, seemingly, through audio quality.

And, finally, if you’re a podcast listener, imagine getting paid just to listen to your favourite podcasts. Sounds too good to be true? Unfortunately for Podcoin, it was.

Launched a year ago, Podcoin rewarded podcast listeners for using its player. Every 10 minutes resulted in one credit, and credits could be exchanged for gift cards, coffee vouchers and even a set of Bose headphones. From personal experience, my almost 150 hours of listening barely got me a US$2 reward — and some anorak worked out that it would take a few years before the headphones could be redeemed.

But, sadly, no one will ever claim them as the service has shut down.

However, it was a really interesting way of differentiating yourself from Spotify, Apple podcasts, Acast etc, and gamifying content — and using digital platforms to reward loyal audio consumption is something we can learn from.

If you believe that you have unclaimed rewards, please email podcoinrewards@gmail.com with your account's email address, along with the rewards in question that you would have claimed, and we will provide a response within the next 10 business days.

— Podcoin (@podcoinapp) September 26, 2019

 

Paulo DiasPaulo Dias (@therealptp) is the head of creative integration at Ultimate Media. He works closely with the programming teams at leading radio stations to help implement commercial messaging into their existing formats. He contributes the regular column, “Dear Radio”, looking at the changing radio landscape in South Africa, to MarkLives.com

— Sign up now for the MarkLives newsletter, including Ramify.biz headlines, emailed every Monday, Wednesday and Friday!

Share this:

  • Print
  • Email
  • WhatsApp
  • Tweet

Related

Columns

  • #Agency/BrandFocus – Sabrina Forbes
    #Agency/BrandFocus – Sabrina Forbes
  • #Campaigns – MarkLives
    #Campaigns – MarkLives
  • #SPOTLIGHT – MarkLives
    #SPOTLIGHT – MarkLives
  • Agency Leaders – Most Admired Poll
    Agency Leaders – Most Admired Poll
  • Always Learning – Kirsten Dewar
    Always Learning – Kirsten Dewar
  • An Accountant in Adland – Siwe Thusi
    An Accountant in Adland – Siwe Thusi
  • Back2Basics – Mark Eardley
    Back2Basics – Mark Eardley
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • Brands & Branding – Affinity Publishing
    Brands & Branding – Affinity Publishing
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Excerpts from books & research
    Extracts — Excerpts from books & research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • FieldNotes – Marguerite Coetzee
    FieldNotes – Marguerite Coetzee
  • Frank – Mimi Nicklin
    Frank – Mimi Nicklin
  • Gestalt – Leeya Hendricks
    Gestalt – Leeya Hendricks
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Design/MagLove – Archive
    Media Design/MagLove – Archive
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Only Connect Podcast – Bradley Elliott
    Only Connect Podcast – Bradley Elliott
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • South African TV Ratings
    South African TV Ratings
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
  • Zeitgeist of Now – Jason Stewart
    Zeitgeist of Now – Jason Stewart
  • View All
  • Digital Media Planner
    Dec 5, 2019
  • Programmatic Media Trader
    Dec 5, 2019
  • Account Director/ Senior Account Manager
    Dec 5, 2019
  • Graphic Designer
    Dec 5, 2019
  • Managing Director – Youth Marketing
    Dec 3, 2019
  • Strategist
    Dec 3, 2019
  • Copywriter (Bryanston)
    Dec 3, 2019
  • SNR TTL Art Director
    Dec 2, 2019
  • Managing Director: Youth Agency
    Dec 2, 2019
  • PR Account Lead/Director: Fashion Retail Portfolio
    Dec 2, 2019
  • Leave a Reply

    Your email address will not be published. Required fields are marked *

    Leave a Reply Click here to cancel reply.

    No comments yet.

    Related News

    Columns, Dear Radio – Paulo Dias, Featured, Media, Watch Radio Garden, Roots 102.7 FM, and Radio.com Rewind

    Dear Radio: Radio without borders, radio on repeat & radio silence

    Nov 5, 2019
    Columns, Dear Radio – Paulo Dias, Featured, Media, S'HOT, Watch Highwayman Apps

    Dear Radio: Exploring innovation in branded content

    Sep 5, 2019
    Columns, Dear Radio – Paulo Dias, Featured, Media, Watch Cliffcentral: A Few Brave Broadcasters banner

    Dear Radio: Review of Pure Conversations with the Fired 5

    Aug 1, 2019
    Facebook
    Like us on Facebook
    Twitter
    Follow us on Twitter
    Google Plus
    Add us on Google Plus
    YouTube
    Join us on YouTube
    Pinterest
    Follow us on Pinterest
    Subscribe Newsletter

    Get our round-up of top ad and media industry news every Monday and Thursday.

    Useful Links

    • About & Contact
    • Comment Policy
    • Advertise
    • Partners

    Partner

    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.