CCO Pete Case to leave Ogilvy at end of year

by MarkLives (@marklives) Pete Case, Ogilvy South Africa chief creative officer, has resigned and will be leaving the agency at the end of 2019. Case merged the digital agency he founded, Gloo, with Ogilvy in 2014.

“There’s never a right time to leave Ogilvy,” says Case in a statement issued by Ogilvy SA. “It’s a great place to work — with amazing people and a wonderful spread of clients. But, after 30 years in advertising, I’ve decided it’s time to take a break and get involved in something new. I leave the creative product in the hugely capable hands of Tseliso Rangaka and Matt Barnes, alongside a deeply talented management team — so I have no doubt that the foundations that we’ve created together will stay strong.

“Signal of strength”

“Our recent business wins are a signal of the strength in our team, our portfolio of work and our offering. I’m most proud of two things in my time here. Firstly, seeing so many great people grow, and secondly being part of so much amazing work that’s worked. Our Grand Prix at APEX last week underlines this. The Ogilvy belief in work that is highly creative, while also having a strong commercial impact, is embedded deep in the veins of our teams here. This will remain a strong differentiator that drives the business from strength to strength.”

Case has been part of Ogilvy’s global 15-member Worldwide Creative Council and, during his time at the SA agency, it has won four Grands Prix at Cannes and five consecutive Grands Prix at Loeries.

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