Shelf Life: Three Ships TVC • NuMe’s Not So Naughty • 80th Burger King
Cheryl Hunter (shelflife at marklives.com)’s weekly pick of all things new in retail — consumer products launches, retail news and FMCG campaigns!
- Winning whisky
- High-quality, minimum-hassle snacking
- Breaking out the burgers
Three Ships Whisky #MadeExceptionalMadeHere
#MadeExceptionalMadeHere, the new Three Ships Whisky TVC created by Net#work BBDO, is meant to be a reflection of the tenacious spirit of the South African people and their achievements, which stand out not just locally but globally.
Says Meryll Stocks Roos, Three Ships brand development manager, “From the inner cities and across the landscapes, shot in down-town Johannesburg and the hills near Heidelberg, the ad brings the essence of Three Ships Whisky’s success from a country that in the traditional sense was never destined to make whisky. “The narrative applauds the South African dreamers, true believers and doers who make the country an extraordinary place to live in with a sense of pride.”
According to Mike Schalit, Net#work BBDO chief creative officer, the ad is rich with optimism and boldness: “We wanted to portray a sense of belonging and pride in what we as South Africans do and how we do it in our own way. Made here is about being proud of the courage and world-class ambition that we have in abundance right here, how we are not simply benchmarking but how we strive to stand out. “The country’s hard conditions, history and challenges create toughness within us and an optimism and joy in being able to, in spite of these contradictions, thrive with ingenuity.”
The ad is filled with metaphoric touches, showing how SA literally turns things upside down — including making globally award-winning whisky.
NuMe launches ‘Not So Naughty’ range
High-quality, minimum-hassle snack company NutriSeed’s NuMe brand has launched a new, premium range of “Not So Naughty” gluten-free baking products. Shelf Life spoke to SA founder, Nadine Hardy Petzer, about her growing success.
With a desire to eat delicious food that’s equally nourishing and healthy — without the hassle of exhaustive preparation but unable to satisfy this aspiration — Petzer opted to solve the dilemma herself by developing her own food. Little was she to know that this decision was to be the start of her new career and what morphed NutriSeed into the business it is today.
Being behind all product and recipe development at the company, Petzer is an intuitive, serial innovator: “We strive to provide products that fill a gap in the market — solutions that are taste-centric but never at the expense of health.”
Petzer says for many their eating choices are not their own. and their allergies and food sensitivities dictate their options, with meals feeling like a challenge: “In this day and age, people don’t have time to stay at home and prep meals for hours on end. My heart is in developing products that will assist with that challenge. Better yet, we offer guilt-free convenience.
“Few would argue that in life there’s little more valuable than health and time, and that’s what we stand for. Convenience without compromise.”
Sugar-free, low-carb and with no artificial additives, these premixes are easy to bake; include a deliciously decadent Chocolate and Pecan Nut mix for brownies and muffins; and are widely accessible at Dischem nationwide, as well as Food Lovers Market and specific Spar and Pick n Pay outlets.
Burger King SA opens 80th outlet
Burger King SA’s 80th restaurant has opened at the Kolonnade Retail Park in Tshwane; it’s the 20th restaurant to be opened this financial year, with the business on track to open another 20 restaurants by next financial year.
Says Juan Klopper, Burger King SA COO, “We continue to grow in the South African market. We now have 35 drive-thrus in a restaurant network, achieving restaurant sales on average in excess of R1m per month. “We feel further development is key to achieving long-term traffic growth in our existing restaurants and our strategy remains focused on scale, by identifying the communities that love our burgers and building restaurants to reach them. We have established a proudly South African supply chain, sourcing nearly 100% of our products locally, which has proven intrinsic in achieving competitiveness in this market.”
Hassen Adams, Burger King SA chairman, adds “We have created employment in excess of 3 500 jobs to date and, with the inception of another 20 restaurants, we will be able to confidently say we will create direct employment for over 4 000 employees.”
Cheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.
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