[CARTOON] The Marketing Mice on SA’s public trust deficit
by Charlie Mathews (@CharlesLeeZA) The 2018 Edelman Trust Barometer shows that we have become distrusters — South Africans don’t trust business, government, media and NGOs “to do what is right”. This is because South Africans have suffered an onslaught of failure and disappointments from big public brands.
A serial entrepreneur who founded, and sold, two marketing companies, Charlie Mathews (@CharlesLeeZA) has grown brands for Naspers, Shoprite Checkers and Absa, and helped a number of tech startups go to market, raise VC funding, and grow. The former co-founder of Idea Engineers, Mathews grew the business into a multi-million rand agency before exiting, and also helped establish one of the fastest-growing offices for global tech PR company, Text 100, winning the Chairman’s award for growth. These days, Charlie is a growth hacker at WorldBrain.io and Continuon.co. When not writing or thinking about growth-hacking or -marketing, Charlie creates The Marketing Mice exclusively for MarkLives.
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