Shelf Life: Star Zoo Factory offers new platform for artists

Cheryl Hunter (shelflife at marklives.com)’s weekly pick of all things new — product, packaging, design, insight, food, décor and more!

• A new event in town — Star Zoo Factory
• Consol takes gold for Helix
• Cooling off with Nespresso

Creating stars

Three businesses in the entertainment industry have joined forces to create a new worldwide platform. The goal of Star Zoo Factory (SZF) is to help artists and clients plan, develop, create and execute memorable events.

Starburst Promotions, The Marketing Zoo and the Entertainment & Event Factory will each independently continue to operate their own specialised businesses but will merge their knowledge and experience under SZF. SZF offers a one-time management service for artists as well as entertainment and events, with the goal to support artists by taking their careers to the next level while offering enhanced entertainment and events.

Says Alishia van Deventer from Starburst Promotions, “We want to create the necessary platform for artists while simultaneously exceeding the expectations of our clients. This new platform will focus on specific services and needs of artists and clients, and I believe that it will add value to our local entertainment business.”

Wian Smith from The Marketing Zoo adds, “It is possible to stand together and share the cake. Together we can create better opportunities and achieve success by offering things that have never been done before. Teamwork makes the dream work.”

Rex van Deventer of Entertainment & Event Factory says, “From artists to decor choices and activities, we make sure that artists and events are offered a 360-degree experience.”

Star Zoo Factory: Facebook
Starburst Promotions: starburstmusic.co.za • Twitter
The Marketing Zoo: wiansmith.co.za • Twitter
Entertainment & Event Factory: Facebook

Golden helix

Every year, Consol Glass and partners receive accolades for the finest examples of packaging excellence from the Institute of Packaging SA (IPSA) Gold Pack Awards; this year, the Helix cork was honoured with two Gold medals.

Helix is a twist-to-open, ergonomically designed, cork-agglomerate stopper, used with a glass bottle that has corresponding grooves — an internal thread finish — to ensure an airtight seal. The result of a four-year global partnership between Amorim and Owens-Illinois (O-I), it’s an example of innovation driving progress and the use of ground-breaking technology.

According to Dale Carolin, Consol spokesperson, the development of Helix represents the evolution of the traditional partnership between glass and cork, which is part of the very DNA of wine: “The Helix design combines the best of both worlds. The timeless heritage, premium image and experience of traditional cork, which is associated with quality wine — with the convenience of a screw-top closure. With Helix, the wine ritual is preserved, as is the wine and its ageing process. The quintessential pop of uncorking a bottle is a big part of the wine-drinking experience and, in an age where screw-top wines dominate the shelves, the allure of cork is lost. The Helix twist-to-open action keeps the pop, the premium appeal and it’s practical.”

consol.co.za • Facebook • Twitter
amorimcork.co.za • Facebook • Twitter
o-i.com • Facebook

Nespresso on ice

Nespresso has launched two limited-edition iced coffees, Intenso on Ice and Leggero on Ice.

Intenso and Leggero are the first coffees Nespresso has crafted specifically to be enjoyed as iced coffees, the first described as a bold coffee with cereal and cocoa notes and the second with a more-delicate flavour. The Nespresso on Ice Truck will be hitting the streets of Joburg and Cape Town this February to serve up tasters.

Intenso on Ice and Leggero on Ice will be available for a limited period from Nespresso booths and boutiques nationwide.

za.buynespresso.com • Facebook • Twitter

Shelf Life is MarkLives.com’s weekly column covering all things new. Notify us of yours at shelflife at marklives dot com. Want to sponsor Shelf Life? Contact us here.

Cheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.

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