EXCLUSIVE: M&C Saatchi Abel lands Lexus, Automark
by MarkLives (@marklives) M&C Saatchi Abel Johannesburg has won the Lexus and Automark accounts. The former, previously held by FCB Africa, was awarded to M&C Saatchi Abel following a hotly contested pitch.
“It’s no secret that many of our team are car fanatics,” says Jacques Burger, founding partner at M&C Saatchi Abel. “The automotive industry is one that instinctively excites us. As individuals, we have a long history of developing some of the most-iconic car communication in South Africa. Lexus is an outstanding product and both are prestigious brands led by a client with excellent smarts, who also places a high value on partnership.”
“We’re confident that the partnership between Lexus and M&C Saatchi Abel will be both mutually beneficial and rewarding for years to come,” says Calvyn Hamman, Toyota South Africa Motors senior vice president sales and marketing.
In late December 2017, it was announced that FCB Africa had retained the Toyota South Africa account, which it has held for about 57 years. Toyota had previously communicated that the account was out to pitch to ensure corporate compliance.