Shelf Life: King Price creates cyber insurance for SA
Cheryl Hunter (shelflife at marklives.com)’s weekly pick of all things new — product, packaging, design, insight, food, décor and more!
- Tackling cybercrime with King Price
- kulula, Red Cross Children’s Hospital launch radio for kids
- Chivas Regal partners with three SA luminaries
Most people know whether they have insurance for their possessions, car accidents, theft, and liability, but few know if they’re covered for cybercrime. This has created a market gap for King Price to launch Cybersure.
In line with its way of taking what it does very seriously but itself not so much, King Price, in partnership with its brand agency Xfacta, has launched Cybersure with a not-so-serious twist by developing an online game to get South Africans thinking and talking about their cyber safety.
Cybersure is insurance for businesses, which covers computer systems, software and data, and also protects businesses against liability arising from cyberattacks on these assets; it includes cover for cyber liability and cybercrime, data-breach expenses, damage to computer systems and data, and associated loss of income.
Wynand van Vuuren, spokesperson at King Price, says cybercrime is on the increase: “In South Africa, 84% of adults who’re online have already been victims of cybercrime, and a massive 74% of these have experienced cybercrime in the past year. SA also ranks in the top 10 on the FBI’s cybercrime predator list, which means that there’s an increasing amount of fraud being perpetrated from SA, too.”
Bots are among the most-sophisticated types of online crime-ware and perform automated tasks for cyber criminals.
Consumers may test their gaming skills and cyber-safety knowhow at cybersure.co.za from now until 28 February 2018, with R1m in Bitcoin up for grabs for players: “This is the largest Bitcoin prize in SA so far. We’re seeing it as an investment into educating South Africans on the very real and ever-increasing need for cyber security.”
Low-cost carrier kulula.com has partnered with the Red Cross War Memorial Children’s Hospital in Cape Town to launch a first-of-its-kind radio station by children for children in Africa. Patients are trained as producers and presenters to assist other patients in their struggles to alleviate anxiety and loneliness while in hospital.
The donation of R150 000 made to the hospital will contribute to the launch of RX Radio.
Says Luane Lavery, brand communication manager for kulula.com, “The project connects directly with our brand promise, which strives to connect people in a fun way, and it is our hope that RX Radio will do exactly this. Being in hospital is never easy and we hope that the radio station will make patients, parents, health workers and other children better understand the experience of being in hospital and illness by enhancing their lives while having some fun, too.”
The radio platform will enable the patients to share their experiences, concerns and questions with parents, health professionals and other children. Research has shown that sharing these kinds of conversations helps sick children to cope better with their illnesses and their treatment, improving the overall wellbeing of children through giving them access to recreational and learning activities.
To further strengthen the four-year-old partnership with the hospital, kulula.com will support the organisation with the expansion of the existing oncology ward. This will help position the hospital as the leading center for childhood cancer treatment in Africa.
A marriage of values
In an effort to inspire a new generation of South Africans to ‘#WinTheRightWay’, Chivas Regal has partnered with three iconic South Africans — football legend Lucas Radebe, musician Nhlanhla Nciza, and fashionista Laduma Ngxokolo — to show that success is better when shared.
According to Shelley Reeves, Chivas Regal South Africa’s marketing manager, “our partnership with Nhlanhla, Lucas and Laduma is a marriage of values. As a brand, we are about winning the right way, giving back when you’re successful and sharing worthwhile moments with your friends, fans, and community.”
Through mentorship and a curated financial contribution, the brand partners will be inspiring a new generation while making a positive impact on the lives of others. Nciza has identified two up-and-coming female DJs who will receive record deals and Chivas Regal will support the artists directly by hiring them for regional events. Ngxokolo has identified a Johannesburg-based leather-goods maker and a Port Elizabeth-based ceramicist, whom he will help break into the world of fashion and design, while Chivas Regal uses the mentees as suppliers of branded collateral. Radebe will be hosting a series of interactions in his hometown of Soweto, where he will identify a young entrepreneur that will benefit from mentorship and a curated financial contribution.
Cheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.