Agency Leaders 2016: Most-rated brand, pitch consultant & trade org
by Herman Manson (@marklives) In our annual Agency Leaders poll for 2016, we also asked ad execs to take a broader view of the marketing environment and nominate the brand they would most want their agencies to work on (must operate in South Africa and excluding their current clients); which pitch consultant they would recommend to a client; and the industry body they rate the most highly.
1. The brand that agencies most want to work on in South Africa
In 2015 it was Coca-Cola. Nike was the runner-up. In 2014, the first time we polled this category, it was Coca-Cola, too, with FNB close behind Coke.
2. The most-recommended pitch consultant in South Africa
In 2014 and 2015, it was also Yardstick.
The Independent Agency Search and Selection Company (IAS)
In 2014 and 2015, it was also IAS.
3. The most-admired ad industry body in South Africa
In 2015 the ACA and the IAB tied for top spot. In 2014, the ACA was the most-admired industry body by a good margin.
In 2015 and 2014, the runner-up was the IAB.
How the poll works
The editors of MarkLives had a single vote in the poll. Runner-up(s) will only be named if they achieved a good nomination tally relative to the winner’s position. Contenders are named if they stood out significantly above other nominees, but weren’t able to close in on the winner’s tally.
See previous poll results for this category:
Herman Manson (@marklives) is the founder and editor of MarkLives.com.