But Does It Work: Design and brands
Design for design’s sake we see all around us. Branding expert Andy Rice (@ricecommaandy) makes the point that brands should ask the consumers what they want and then meet those wants and needs, partly through great design.
Catch ad and branding critic Andy Rice (@ricecommaandy) on the #ButDoesItWork feature on 702 (@Radio702) and Cape Talk (@CapeTalk). Every week on The Money Show on a Tuesday evening just after 7pm, he unpacks the tricks of the advertising and brand communications world, SOME of which work but MANY of which don’t! Produced by Primedia Broadcasting’s Gary Oberholzer (@goberholzer). For more, go to Facebook.