Shelf Life: Singita and Publicis creating winning design
Cheryl Hunter (shelflife at marklives.com)’s weekly pick of all things new — product, packaging, design, insight, food, décor and more!
- Publicis perfects Singita branding
- SkinMiles rewards skincare
- Elite range for Ball home-preserving products
Singita’s new strategy
The Singita Group recently received a nod from haute couture when Vanity Fair featured a set of bespoke luggage tags in its annual travel issue, part of a full suite of marketing and communication collateral ranging from lodge stationery and menus to guest maps, notebooks and eco cards created by the design arm of Publicis Machine.
The latest offering in the range is the Singita Big Book, which provides its high-end guests with a memento that reflects the luxury of the safari lodges and luxury accommodation, as well as the beauty of the African bush. Publicis Machine was tasked with redesigning and refining the book, in line with the group’s new brand strategy, which incorporates the three pillars of conservation, community and hospitality.
Says Singita sales and marketing director, Lindy Rousseau, “Since partnering with Publicis Machine in 2014, the team has demonstrated a thorough understanding of our business and a passion for our brand. The agency has been a collaborative source of strategic support and a valuable design resource, producing beautifully-crafted, bespoke collateral and communications pieces, of which the redesigned Singita Big Book is the latest and perhaps most beautiful. It effortlessly transports the reader to the luxurious African bush, whilst simultaneously capturing Singita’s integrated philosophy of sustainable conservation.”
The book is placed in every room at the lodges, for sale as a unique souvenir, which includes delivery of the Big Book to personal addresses anywhere in the world.
Going skin deep
SkinMiles.com is a new online retail store in South Africa that offers top quality skincare products from around the world, with free door-to-door delivery, regardless of the cost of the order, as well as “SkinMiles” incentives accrued with each purchase.
Says aesthetician and founder of SkinMiles, Dr Alek Nikolic, “Our aim at SkinMiles.com is to give you access to doctor-prescribed skincare products without the added expense and hassle of a consultation and at very competitive prices.”
Nikolic provides a complete online skin assessment and a “Face2Face Skin Consultation”, enabling clients to establish exactly which products would be of most benefit. All SkinMiles.com products are doctor-prescribed, and delivery is guaranteed within five days of purchase.
“The skincare products available on SkinMiles.com have all been personally used and tested for many years at my practice and have been chosen as they have proved to have noticeable results on the skin and the anti-ageing process. This helps you to take the guesswork out choosing the right skincare product.”
Preserving with Ball
Jarden Home Brands, the makers of Ball Home Preserving Products, has introduced two new 240ml and 490ml Wide Mouth Ball Jars into the SA market, which has seen the long-standing tradition of ‘home preserving’ make a fresh comeback as food enthusiasts countrywide are motivated by sustainable, healthy eating and preventing fresh food from going to waste.
The American brand arrived in SA last year. The new Ball Collection Elite jars are sold as a four-pack and are described as the perfect size for those just starting to preserve or as a gift size for jams and jellies or to store herbs and spices.
The range may be found at selected Makro stores and online at Takealot.com.
Cheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.
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