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Hermaneutics – Herman Manson
MullenLowe South Africa logo

Lowe + Partners now MullenLowe South Africa

  •   25 Jan 2016
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by Herman Manson (@marklives) Lowe + Partners South Africa has rebranded itself as MullenLowe South Africa as part of a worldwide rebranding effort by the agency network. Interpublic Group last year merged Lowe and Partners with Mullen, bringing together a significant US agency with a strong European network.

Streamlined

MullenLowe South Africa MD, Katinka Pretorius, says the South African agency has been restructured into streamlined single agency with a single leadership team. The focus thus shifts from Cape Town and Johannesburg agencies to a single SA-focused agency. MullenLowe is being positioned as a creative boutique agency with a global footprint. In SA, it employs 50 people, and key clients include Unilever, GWK, Pioneer Foods, Nando’s, Prudential and Sun International.

MullenLowe Group logo 2016MullenLowe logo for social media avatarsMullenLowe Oil logo
 

The MullenLowe Group network will now consist of four main brands: MullenLowe, delivering integrated marketing communications solutions, MullenLowe Profero, the digital pure-play network, MullenLowe Mediahub, providing media planning and buying solutions, and MullenLowe Open offering behaviour-driven activation, CRM and shopper marketing.

“Challenger Octopus”

The new “Challenger Octopus” logo was developed out of MullenLowe Brazil. Jose Miguel Sokoloff, president of the MullenLowe Group Global Creative Council, explains, “The new ‘Challenger Octopus’ brand identity perfectly embodies the positioning of MullenLowe Group, as a creative company with a challenger attitude that is willing to take risks, and underscores a key competitive advantage of our network with our hyperbundled offering.”

 

 

Earlier in January 2016, the agency announced that its CEO, Julian Ribeiro, is leaving “to pursue new opportunities”. Ribeiro’s responsibilities has been assumed by the management team of Pretorius (MD), Kirk Gainsford (CCO), Sarah Dexter (MD, OIL) and Rod Wilson (COO), who will report to Jeremy Hine, MullenLowe Group EMEA president.

Katinka Pretorius Kirk Gainsford Sarah Dexter
 

 

Herman Manson 2105Herman Manson (@marklives) is the founder and editor of MarkLives.com. He was the inaugural Vodacom Social Media Journalist of the Year in 2011 and has, over his 20-year-plus career, contributed to numerous journals and websites in South Africa and abroad, including AdVantage magazine, Men’s Health, Computer World and African Communications.

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Columns

  • #AdChamps – Kyle de Waal & Morgan Botha
    #AdChamps – Kyle de Waal & Morgan Botha
  • #AgencyLeaders – Most Admired Poll
    #AgencyLeaders – Most Admired Poll
  • #CoronavirusSA – Special Section
    #CoronavirusSA – Special Section
  • #CustomerFirst – Craig Hannabus
    #CustomerFirst – Craig Hannabus
  • #NotSoOrdinary – Taazima Kala-Essack
    #NotSoOrdinary – Taazima Kala-Essack
  • #TheInterlocker – Emma King
    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Campaigns – MarkLives
    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
  • Spotlight – MarkLives
    Spotlight – MarkLives
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
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