Ad Feature: SABC zeros Cell C’s latest TVC, but its honesty keeps it a Hero for many!
by MarkLives (@marklives) In the latest Ad Feature, while Andy Rice is away at Cannes Lions, it’s Cell-C-ad-loving Jacob Moshokoa and his 947 colleagues, Greg & Lucky, as his special guests. They also chat to Vega MD, Fay Amaral, about the R100 000 bursary up for grabs to the young creative devising the best ad for their show.
- Moshokoa says the Cell C ad depicts what everyone is thinking, awarding it Hero status — unlike the SABC.
- Greg (@JoburgGreg) gives a Zero to BUCO Hardware’s TV ad by Black Khaki, and
- Lucky (@Lucky2plus3), a former adman himself, hands out a Hero to a unique international ad for Corona Extra beer from SapientNitro agency The Community.
Enjoy the show!
Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to www.facebook.com/adfeature.
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