As agency goes bust, Shoprite asks Ninety9Cents to curate account

by Herman Manson (@marklives) Shoprite’s ad agency has gone into liquidation, the retailer has confirmed. Shoprite Checkers marketing director, Neil Schreuder, says that the liquidation of Shoprite’s advertising agency, Salient, has had no impact upon the business operations of the company.

“As a large advertiser with significant advertising volumes, various contingency plans are always in place and at present the Shoprite brand advertising account has been handled by Ninety9Cents, our agency for the Checkers brand,” says Schreuder. “All our options for the longer-term handling of the account are being assessed.”

Ninety9Cents took over the Shoprite account about six weeks ago, after Salient went into voluntary liquidation, confirms Ninety9Cents MD, Andrew Brand. He says there is no contract and his agency are working on a month-to-month basis, while Shoprite decides on its next step.

Ninety9Cents has offered former Salient employees, who worked on the Shoprite account, the opportunity to stay on the business.

Darryl Fine, CEO of Salient, failed to return calls or messages left by MarkLives.

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