by MarkLives (@marklives) 140 BBDO, together with SHOUTSA and charity Breadline Africa, has unveiled the newest SEED (Schools Extended Education Design) library at Eisleben Road Primary School in Mitchell’s Plain, Cape Town. A key project of BBDO’s MAL Foundation, this is now the third SEED library in South Africa, the first of which was opened in Alexandra in Johannesburg in late 2012.
The library structure was designed by the architectural team from Architects of Justice and 140 BBDO designer Emma Strydom.
Mike Schalit, chief creative officer of BBDO SA, and founder of its non-profit arm The MAL Foundation, says that he believes that libraries are the catalyst to unlocking literacy in South Africa and inspiring imagination. The project is funded by corporate sponsors. Interested organisations can contact Clinton at 140 BBDO: clinton.m@140bbdo.com
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