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Weekly Top 10: Fastest rising search terms from South Africans on Google

Date posted: August 13, 2012

With the help of Google Insights for Research we are publishing the top 10 searched for phrases (minus the sexy stuff of course) by South Africans on Google over the previous seven days. A look at the fastest rising searches show the weather was top of mind for most South Africans as snow and heavy rain blanketed the country. The Olympics featured with searches for Caster Semenya and Usain Bolt making a bolt for it.

Fast Rising searches

1. snow in johannesburg Breakout
2. curiosity +1,500%
3. caster semenya +550%
4. weather 24 +300%
5. usain bolt +250%
6. sa weather +160%
7. weather +130%
8. psl +120%
9. news 24 +60%
10. cape town weather +50%

Note: Curiosity – name of Mars rover

Top 25 search terms

1. facebook
2. google
3. you
4. youtube
5. facebook login
6.weather
7. gumtree
8. games
9. olympics
10. gmail
11. news
12. game
13. yahoo
14. absa
15. fnb
16. love
17. olympics 2012
18. standard bank
19. news24
20. sars
21. whatsapp
22. maps
23. mxit
24. cars
25. samsung

Source: Google Insights for Search

* The Insights for Search map is intended for general analysis of volume patterns.
* When you see Breakout listed instead of an actual percentage, it means that the search term has experienced a change in growth greater than 5000%.

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