Cell C restructuring agency agreements
by Herman Manson (@marklives) Cell C is in negotiations to restructure its agency agreements. Karin Fourie Executive Head: Communications at Cell C, told MarkLives that “We are in discussions with all of our advertising agencies about possibly restructuring our agreements but these discussions are confidential between the parties and so at this stage we cannot provide further information. We can, however, confirm that we are satisfied with their performance.”
Fourie confirmed that the account is not out to pitch.
Cell C uses Trigger/Isobar and Ogilvy Johannesburg. Earlier this year it froze an account move and cancelled a pitch on which it had already announced two high profile winners which caused an outcry from the ad industry and prompted agency heads to question the rules governing agency pitches.
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