Umshini wakho. Now hand in your unlicensed guns
This poster work was a joint initiative by Art South Africa and Y&R. Art South Africa was publishing an issue titled “Z is for Zuma”. The editorial featured 6 respected local & international journalists giving their take on the song “Mshini Wami” (‘Bring us your machine gun’ – the song made famous again by Jacob Zuma and his supporters) and the relevance of the song in our country today.
Y&R were briefed to produce a print & poster campaign to promote the issue in a relevant way.
Instead of just delivering an “on sale” message Y&R gave “Mshini Wami” a twist. The poster header in Zulu says “bring us your machineguns” and the body copy asks people to hand in all unlicensed guns to their nearest police station.
Andrew O’ Donoghue
Richard Van Zyl