Umshini wakho. Now hand in your unlicensed guns

This poster work was a joint initiative by Art South Africa and Y&R. Art South Africa was publishing an issue titled “Z is for Zuma”. The editorial featured 6 respected local & international journalists giving their take on the song “Mshini Wami” (‘Bring us your machine gun’ – the song made famous again by Jacob Zuma and his supporters) and the relevance of the song in our country today.

Y&R were briefed to produce a print & poster campaign to promote the issue in a relevant way.

Instead of just delivering an “on sale” message Y&R gave “Mshini Wami” a twist. The poster header in Zulu says “bring us your machineguns” and the body copy asks people to hand in all unlicensed guns to their nearest police station.

Creatives:

Clinton Bridgeford
Melusi Tshabalala
Andrew O’ Donoghue
Richard Van Zyl